Sony Ericsson kicks off its last name.

            No more Last Name guys.. Sony kicks off its last name "Ericsson" in its mobile products with 1.5 billion dollars...

                               
                 In 2001, Sony joined forces with Ericsson, a Swedish mobile phone manufacturer, yielding a joint venture called Sony Ericsson. This week, Sony announced it would take full control of Ericsson, in a deal reportedly worth roughly $1.5 billion. Sony reps positioned the acquisition as a matter of synergy – now the company can more fully integrate its smartphone and consumer electronics lines.
                 "Its the beginning of something which I think is quite magical," Sony CEO Howard Stringer said at a press conference in London, according to Reuters. "We can more rapidly and more widely offer consumers smartphones, laptops, tablets, and televisions that seamlessly connect with one another and open up new worlds of online entertainment".