Recently Microsoft had been hitting Google with their scroogled campaign as Google goes through every mail that user sent and receives, looking for keywords so they can target Gmail users with paid ads. Microsoft added " Outlook.com is different - we don't go through your email to sell ads" May be hitting others for promotion of our own product is a better way for promotion.
Whatever may be google being interfering in the personal things for selling ads isn't fair at all. What do we end users to against it. At the end of the day, we are the ones using their product for free. All we can do is that signing the petition in the scroogled page or take vow, not to click any ads that generate in Gmail :)
And now Google recently announced that Google+ sign in as a part of Google play service. We may see that this thing in the perspective of the scroogled thing, assuming that what about the privacy and my anonymity. Even Google's internet evangelist Vint Cerf argues that Google shouldn't cross a line in the sand on user anonymity ,in a Reuters interview. And its very correct, we users need some anonymity for us. But when we see in the android developers blog , the company have narrated the whole Google+ sign in thing as part that's well and good to all the users. Here is the post together with the videos...
Google Play Services is our platform for offering you better integration with Google products, and providing new capabilities to use within your apps. Today we’re rolling out Google Play services v3.0, which includes Google+ Sign-In and Google Maps Android API improvements.
Google+ Sign-In
Google+ Sign-In lets users sign in to your Android app with their existing Google credentials, and bring along their Google+ info for an upgraded experience. In addition to basic authentication, today’s release includes features that can accelerate both app downloads and engagement.
Over-the-air installs from your website
After signing in with Google on your web site, users will now have the option to install your Android app on their devices instantly. They’ll enjoy a seamless desktop-to-mobile experience, and you’ll be able to drive more downloads. Linking your web site and Android apps is as simple as registering your project and clients with the Google APIs console.
App customization
When users sign in with Google, they can now bring their Google+ info with them (like their public profile, and the people in their circles). This lets your app welcome them by name, display their picture, connect them with friends, and lots more.
Interactive posts
Shares from your app can now include calls to action (like “listen,” “RSVP,” and “check-in”), custom thumbnails, and brand attribution — all of which help them stand out in users’ Google+ streams. Clicking on an interactive post can also deep link to a specific piece of content inside your app, further improving engagement.
App activity that’s useful, not annoying
Users’ app activities will only be visible to the Google+ circles they specify (if any), and they’ll only appear when they’re relevant. Putting users in control, and not spraying their stream builds trust in your app, and encourages meaningful sharing.
Measure and monitor key metrics
Once your Google+ Sign-In integration is live, you’ll be able to measure and monitor downloads, total users, interactive post performance, and other key metrics. To set up Google+ Platform Insights for your Android app, simply connect it with your Google+ page.
More about Google+ Sign-In
To learn more about integrating with Google+ Sign-In, visit our developer docs. You can also read our announcement on the Google+ Developers Blog, or download some of the first apps to include this functionality.
Google Maps Android API v2
This release includes fixes for more than 20 bugs, including half of the top 10 issues filed in the Google Maps API issue tracker. These include improvements to map rendering and the behavior of markers and infowindows. Also included are features like native support for new map shapes such as circles, anti-clockwise polygons, and the OnMyLocationChangeListener event, which is called when a change in location is detected.
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