Is App the next Big Thing ??

                                                Ok, i know its a crazy question, because it is the one that drives today's mobile world. All the smartphones do nothing without them. Let me not beat around the bush, nowadays app became a key platform for mobile advertising. In later days you may have seen ads on your mobile only in the case you have provided your number to certain company or on the web pages that render on your mobile browser.


                                                  Apple, the first and foremost doers in everything that reaches each and every person, for example personal computer, mouse, etc.. launched there app store in 2007. Being priced high it didn't reach everyone. Only the product holders enjoyed it. But in the past two years , the price of smartphones decreased gradually and free app stores all around. Thanks for the number of competitors.

                                                  As said already, nowadays most of the apps are free. We people are driven easily towards free. Those free apps that reaches and gets used by us now became the best part for advertising.The designers of app enjoyed the money from apps they create. Strategy Analytics estimates that advertisers will spend $2.9 billion on in-app advertising this year, while consumers will spend $26.1 billion buying them.

                                                  InMobi, the world's largest independent mobile ad network, confirm that mobile advertising is taking off, after grappling for years with the small screen size and perceived invasions of privacy on phones.

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